Junior Cookie CEO Badge Workbook

This guide will help you lead your Girl Scout troop through the badge.

Page 1

This badge starts with goal setting. Each girl should think about her personal goal. Leaders could print out total personal sales for each girl from last year. Talk about how they can set a goal to sell the same or more this year. Have them write down their personal goals.

Page 2

Have the girls share their personal goals and add them up for the troop's total goal. Make this something exciting the girls can work toward.

Page 3

Our cookie season is like a small business. Use this page to talk about what a small business is and the different tasks needed to keep a small business running.

Talk about the different departments in a business. You can review the list below. Consider inviting someone who owns a business to talk with the troop. Some business owners have multiple roles.

• Accounting/Finance: Makes sure money is tracked properly
• Marketing: Makes advertisements to sell products to people
• Sales: Focuses on selling products to customers
• Customer Service: Helps customers with issues
• CEO: Makes sure all departments are doing what they should so the company makes money
• Product Design: Creates new products to sell
• Operations: Fulfills orders after sales are made
• Human Resources: Deals with employees and employee issues
• Legal: Makes sure the business is following all necessary rules

Page 4

Now that the girls understand the different departments of a business, break down the troop's cookie business into similar "departments." How do we get cookies to our customers? How do we find customers? Who handles the money? Have them fill out the boxes. You can show them an example of what one might look like.

Pages 5 and 6

Next, have the girls start thinking about what they need to get ready for cookie season. Have them outline some of the jobs that need to be done. You can use page 4 to figure out what tasks need to be completed for each box.

On page 6, have each girl think about and take on a job that needs to be done. Have them write down the assignments.

Pages 7 and 8

Then help the girls think about how little things can impact sales. One thing that can make a difference is how we present ourselves. Give examples of how we can best present ourselves to our customers, both in person and at cookie booths.

Pages 9 and 10

Lastly, help the girls understand that tracking our sales can give us more insight into our cookie business. We can look at the most popular cookie types, the best locations for cookie booths, the best times of day for cookie booths, etc. Pick a way you will track your sales this year and talk about how that will help you sell next year.